Nonchalant Label

Nonchalant Label is a contemporary, ready to wear brand created by fashion buyers, Cheryl Herger and Anna Deskins. The Nonchalant Girl inspires confidence, coolness, and understated sexiness. Launched in 2018 with a passion for luxurious minimalism and dressy essentials, founders are dedicated to creating season-less staples that withstand the test of time. After working in retail for the last 20 years, they set out to create a label that fills the gap between sexy and effortless. 


6 products