IT STARTED WITH A SCARF. Donni's founder, Alyssa Wasko, created her own comfortable, comforting scarves in 2009 to cope with the death of her father Named in memory of her dad, Donni draws on the same characteristics of comfort and ease, neck warmers expanded into tube tops and sarongs became pants, and the brand grew into a full clothing and accessory line.
As donni has grew, comfort remained their core reason for being. They believe in creating elevated essentials with super special details (in the softest fabrics you’ll ever wear), but they also want them to make you feel entirely comfortable in your own skin. Their goal is to create pieces that, whether lounging at home, running errands, spending time with people you care about, or exploring your city, make you feel confidently comfortable.