DMY BY DMY are an independent British eyewear brand creating design-led sunglasses for the women of today. Founded in 2018, the brand’s goal was simple: to create high-quality, affordable sunglasses that would stand the test of time, becoming capsule accessories for the modern woman. Their styles are worn and loved by globally recognized women including Kendall Jenner, Kourtney Kardashian, Gigi Hadid, Bella Hadid and Hailey Bieber. Silhouettes like the Olsen and Preston are revered as trans-seasonal staple accessories, “perfect for anyone looking to elevate their look” – (HYPEBAE).

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